And now…Taglit-Birthright Israel. One of our favorite organizations. Thanks to Haaretz for this story. Birthright Israel, the popular initiative offering young Jews free trips to Israel, may be unable to pay for thousands of such…
Read moreDo Jews in America tend to give to Jewish causes before they give to secular ones? Not exactly says a recent report on Mega Gifts by the Institute for Jewish and Community Research. This…
Read moreSometimes you find a non-profit that’s mission is so simple, focused and effective, you wonder why you didn’t think it up yourself. And so we present Table to Table: an Israeli group that started…
Read moreAs far as I can see Jewish non-profits are not experimenting enough with new technology as a means to interact with current and potential members and donors! As a whole, Jewish organizations efforts have…
Read moreHow is BBYO different from B’nai B’rith. How is B’nai Brith different from Hillel? If you work for any Jewish non-profit you need to know what sets your brand apart from the pack. “What’s…
Read moreData processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…
Read moreThe direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
Read moreIn a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…
Read moreCan your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…
Read moreAre you registered as a 501(c)3 non-profit organization in the U.S.? If you are and you do any sort of mass mailings I strongly encourage you focus on cutting costs and apply to the…
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