The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…
Read moreTop 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
Read moreDo you find the donation process from your cell phone frustrating? Us too. A new startup called Pocket Cause aims to iron out the whole mobile donation process. We for one hope the idea…
Read more297,000+ cell phone numbers of potential Jewish donors, buyers and subscribers in the U.S.. Need to reach your target audience on the phone they’re around the most? This list gives you access to cell…
Read moreI’ve been following Jim Gilbert of Gilbert Direct @gilbertdirect on Twitter for some time. His latest article caught my eye since it’s a question in the back of my mind and I think one that’s on…
Read moreIt’s looking more like online giving is taking off. A recent Philanthropy.com article says that online donations rose 14% last year alone. The Big Boom in Online Giving: https://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/ “(Online) Donations rose 14 percent…
Read more“We do not want our generations epitaph to read ‘we kept charity overhead low’” – Dan Pallotta
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