October 8th Jews
The data is in. We’ve seen it first-hand. Starting on October 8th, Jewish donors decided enough is enough and we started giving (even more) to Israeli causes. A new donor term has been coined:…
Read moreNew Website Feature!
If you like to keep up with the latest in the Jewish list world like we do, you’ll be excited to hear about the new feature we’ve added to our website, negevdirect.com Now, when…
Read moreA Common Misunderstanding in Jewish Nonprofit Fundraising
There’s is a misunderstanding in the #Jewish #nonprofit #fundraising world. We usually see this with smaller orgs. and or orgs. that don’t do a lot of direct mail fundraising. These are the orgs. that want to run 1…
Read moreGuest Post: 99% failure in direct mail fundraising?
When I first realized that being a fundraiser meant doing a lot more than writing fundraising copy, I started paying close attention to response data. One day, I thought I’d uncovered a major…
Read moreDirect Mail in the Time of Corona is Working Well
I've been hearing from consultants we work with in the industry & from Jewish non-profits themselves that direct mail in the time of Corona is working well. In fact, better than usual since most…
Read moreEmail Can Turn Subscribers Into Donors
Almost 4 billion people worldwide use email. It has become a very effective method for keeping supporters informed, building brand awareness, mobilizing people to join advocacy efforts and yes, fundraising. Email can turn subscribers into…
Read moreNew Available Pro-Israel Mailing List
List name: Americans for Israel a Project of Secure America Now Americans for Israel (AFI), a project of Secure America Now, are donors concerned by the United States’ worsening relationship with Israel. These individuals believe…
Read moreThe Secret Sauce Behind Direct Mail’s Resurgence (Re-Post)
As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…
Read moreGetting Ready for your Pesach 2019 Direct Mail Campaign Yet?
If not, you should be. Many Jewish organizations are well through the process of planning, clearing & even ordering lists for their 2019 Pesach direct mail campaigns. Don’t wait until the last minute! Negev…
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