It’s like the 1987 crash only wilder!
Back then, if you were invested, the most you could do is call your broker.
Today, we’re all wired together so the economic panic spreads like a wave from the US to Europe to the Far East as the markets wobble downward. And you can buy and sell at the touch of a button.
What’s the prognosis for direct marketing?
Mail volume will fall so those that do keep mailing (even at a lower volume) will take away donors from organizations that don’t mail at all.
Don’t panic.
Check your budgets and income carefully.
Reduce volume if necessary.
Take two aspirins and call us in the morning.
David