“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of gold in them thar hills!
Facebook is not your get-rich-quick scheme. It’s an interesting place to learn how to navigate this strange new world. Maybe it’s a good place to get out the word. But for fundraising? Don’t hold your breath.”
Jeff Brooks from: The Donor Power BlogÂ
Yoav