October 8th Jews
The data is in. We’ve seen it first-hand. Starting on October 8th, Jewish donors decided enough is enough and we started giving (even more) to Israeli causes. A new donor term has been coined:…
Read moreA Common Misunderstanding in Jewish Nonprofit Fundraising
There’s is a misunderstanding in the #Jewish #nonprofit #fundraising world. We usually see this with smaller orgs. and or orgs. that don’t do a lot of direct mail fundraising. These are the orgs. that want to run 1…
Read moreTop 5 Reasons to Use Direct Mail
Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
Read moreDirect Mail vs. Email Invoices
Case Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…
Read moreThe Biggest and oldest Direct Mail Collection in the World?
WhosMailingWhat.com maintains what could be the largest and oldest archives of direct mail in the entire world! Check out this video for a sneak peek in their collection…
Read moreThe History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
“Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at…
Read more6 really good reasons why you should have your list on the market
Repost from The Chapman Cubine Adams and Hussey Company Blog. Post by: Katinka Partridge. An active and healthy acquisition program means your house list stays ‘fit’ and is likely to be sought after by…
Read moreFree List Industry White Paper
While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…
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