Business Strategy

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REWORK

yoav@negevdirect.com 12/30/2009

“REWORK” The new must read book by my well respected high school friend, Jason Fried of the Chicago based software design firm 37Signals. The book is not in stores yet, but you can get…

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BGU Looks At Israel’s Nonprofit Sector

yoav@negevdirect.com 12/22/2009

Remember the good old days of fundraising? That’s right, I’m talking about 2007. The following report summary on Israeli non-profit fundraising in 2008 was put together by our neighbors down the road at Ben…

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The 25 Most Effective Givers of 2009

yoav@negevdirect.com 11/30/2009

Ever Wonder who the worlds most effective giver is? If you answered yes like us, then this post is for you. With money tight last year, effective giving has replaced quantitative giving as one…

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No Time for Facebook and Twitter?

yoav@negevdirect.com 10/01/2009

From the Wall Street Journal – Small Business Column – Oct 1st 2009 By SARAH E. NEEDLEMAN Entrepreneurs Hire Consultants to Promote Business on Social-Media Sites, but the Extra Cost Is Big Question. “Sylvester…

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Being of Service

yoav@negevdirect.com 09/30/2009

What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…

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Cutting Donor Acquisition? Read This First.

yoav@negevdirect.com 08/26/2009

When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…

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Treat Everyone Like a Goldfish

yoav@negevdirect.com 08/18/2009

Gary V. the internet marketing guru and host of Wine Library TV on why you should treat your donors and customers like goldfish. Sounds fishy? Watch and learn from this 3 minute video to…

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Jewish Media Strategy for Dealing With a Down Economy

yoav@negevdirect.com 08/11/2009

Source: Jpost.com 8.11.09 Author:ZACK COLMAN “If the newspaper industry is undergoing economic natural selection, then Jewish newspapers might be the most fit for survival. Operating in the niche market of one of the most…

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Another Take on Efficiency

yoav@negevdirect.com 06/24/2009

Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…

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