The new must read book by my well respected high school friend, Jason Fried of the Chicago based software design firm 37Signals. The book is not in stores yet, but you can get a really good idea of what all the buzz is about here.
The book is aimed at entrepreneurs but I think there are some important lessons in the book that non profit employees, board members and for that matter any type of manager will learn from as well.
This book covers topics such as: Productivity, Promotion, Culture, Hiring, Competitors, Damage Control and Progress.
The book was also given a fantastic review by one of our favorite marketing geniuses Seth Godin…
“Ignore this book at your own peril.”
– Seth Godin
“This book will make you uncomfortable.
Depending on what you do all day, it might make you extremely uncomfortable.
That’s a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.
Stop reading the review. Buy the book.–Seth Godin
Here’s the link to pre-order a copy from Amazon.com. The book will be released on March 9th, 2010.
Yoav