“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the competition and forget about you.” Denny Hatch – Target Marketing Group, Business Common Sense enewsletter…
Read moreIn a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are...
Read moreList rentals are the one time-use of a list at a set fee (also know as the base price)....
Read moreThis is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list...
Read moreMistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes...
Read moreTo be the best fundraiser, go away. I hope you’re getting a vacation this summer. Really get all the...
Read moreToday we are privileged to present a guest post by Rabbi Adin Steinsaltz, courtesy of Let My People Know:...
Read moreCan your donors hear you? If not you might not be speaking their language. Does your audience respond best...
Read more“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You...
Read moreDisturbing news from Jerusalem today. Sixteen are reported wounded in an apparent copycat bulldozer attack on the busy streets...
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