Choosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…
Read moreRentals vs. Exchanges
List rentals are the one time-use of a list at a set fee (also know as the base price)....
Read moreList Broker Vs. List Manager
This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list...
Read moreAn Old Saying in Texas
Mistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes...
Read moreTo be the Best Fundraiser, Go Away – Guest Post
To be the best fundraiser, go away. I hope you’re getting a vacation this summer. Really get all the...
Read moreDoing Something More Difficult Than Writing A Check
Today we are privileged to present a guest post by Rabbi Adin Steinsaltz, courtesy of Let My People Know:...
Read moreCan They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best...
Read moreFundraising Quote
“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You...
Read more“Sixteen Wounded in Copycat Bulldozer Attack in Jerusalem”
Disturbing news from Jerusalem today. Sixteen are reported wounded in an apparent copycat bulldozer attack on the busy streets...
Read moreCoca Cola and Synagogue Marketing
“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in...
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