Are You Addicted?
I just got back from two and half weeks of vacationing in Brazil and had an amazing time. I think I checked my email a total of two times the entire two and a…
Read moreBack to Basics – Package Design
Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going to need an outstanding graphic artist with direct mail and print experience. They can bring…
Read moreBack To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money on, it is writing. Ironically, this is not only the most important element of your…
Read moreWelcome Back
Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two weeks. I know I have. Yoav is not on a only a first-rate list manager…
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to “steal smartâ€. And Denny was right. People in direct marketing are always checking out the…
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they have it in your market segment? Knowledge: Experience isn’t the whole package. Do they really…
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
Read moreRenting Your List Out
It’s always nice to make money. And making money is the point of renting out your list. While list rental revenue will never make you rich or provide financial security to your organization, it…
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the competition and forget about you.” Denny Hatch – Target Marketing Group, Business Common Sense enewsletter…
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