Religion and Marketing
Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job. Â Here’s an…
Read moreJewish GDP
I always knew it was worth it to peruse the Jewish Week that sits on the kitchen table. After all, it travelled all the way across the Atlantic to get there. The least I could…
Read more“Thereu2019s More Than One Channel on TV, Too, Right?”
“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
Read moreBlog + Linked In = Blog Link
This gets my vote for cool application of the day. I’m sure its been out for a while but I just found it a minute ago. Heck, I’m probably the last one to know about…
Read moreFundrasing “Quote”
“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…
Read moreKnow Thyself (Israel Independence Day)
We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday. So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…
Read moreFundraising “Quote”
“For prospecting, e-mail is not a substitute for a well conceived direct mail program. E-mail open rates are declining. If truth be told, direct mail may actually cost less than e-mail, and generate a…
Read moreBBYO – A Success Story Amid a Tough Economy
At a time when most Jewish organizations memberships are way down, BBYO has seemingly reversed the trend and actually increased their membership! “BBYO has been enjoying an incredible surge in membership, jumping from 13,000…
Read more“Israeli Nonprofits, Shaken by Madoff Scandal, Regroup”
From the NYTimes.com By ISABEL KERSHNER Published: April 4, 2009 JERUSALEM —”- The collapse of Bernard L. Madoff’s $65 billion Ponzi scheme, whose victims included many American Jewish organizations and philanthropists, has also hammered a number of…
Read moreNextMark Releases 1Q09 Data Card Quality Report
Nextmark’s 1st Quarter 2009 data card ranking are out! Here’s how Negev Direct Marketing’s data cards stacked up to the competition… – Negev Direct’s average data card score is 95.1% out of 100%. – Negev Direct…
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