At a time when most Jewish organizations memberships are way down, BBYO has seemingly reversed the trend and actually increased their membership!
“BBYO has been enjoying an incredible surge in membership, jumping from 13,000 members five years ago to 26,000 today.”
What’s the secret to BBYO’s success?
“Abby Strunk, BBYO’s senior manager of marketing and communications, pointed to the keen interest teens have in activities that appeal directly to their sense of individualism, as well as the role leadership plays in floating her organization to the top of the heap of teen priorities.”
Read the full article here:  “Reach Out And (Virally) Touch Someone: BBYO Provides New Options for Jewish Teens” by Carolyn Slutsky in the Arpil 23rd, 2009 online edtion of  the New York Jewish Week.
Yoav