The Passover Blog

yoav@negevdirect.com 03/25/2010

Is Coca Cola Kosher? Is it Kosher for Passover? The answer to both questions is yes, thanks to the late Rabbi Tobias Geffen. Born in Kovno Lithuania, he ended up in Atlanta by way…

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Keeping Your Promises

yoav@negevdirect.com 03/22/2010

When you make a promise to yourself or to others do you stick to your word? Keeping promises is always a good idea, but what if your promise had over a $700,000,000.00 price tag…

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Your Organization’s Spokesperson

yoav@negevdirect.com 03/17/2010

Who represents your organization to the public? You can hire a spokesperson. I hear that Tiger Woods has more free time lately. Or you can invent a persona: Betty Crocker and The Man in…

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Changing the World One Person at a Time

yoav@negevdirect.com 03/17/2010

Have you ever thought that as much as you try, you can’t even begin to scratch the surface when it comes to making the world a better place? I’m sure many people feel the…

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Giving in Tough Economic Times “Quote”

yoav@negevdirect.com 03/10/2010

During such difficult economic times… “It is important to look at philanthropy as an investment like any other. When times are tough, people are more selective about where they invest and want a better…

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Don’t Ever Forget the Basics

yoav@negevdirect.com 03/02/2010

Just saw this really funny video via Jeff Brooks Future Fundraising Now Blog. Jeff points out in his “Turns out disasters aren’t especially funny” post that a well known celeb picking up your cause…

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Start a Blog for Your Jewish Nonprofit

yoav@negevdirect.com 03/02/2010

Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…

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Negev Direct Acquires M2J

yoav@negevdirect.com 03/02/2010

Negev Direct Marketing recently acquired the Jewish direct marketing company market2jews.com. The acquisition enables Negev Direct Marketing to add to our portfolio even more targeted Jewish email and postal lists to help make your…

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Reasons to be Cautious Yet Optimistic

yoav@negevdirect.com 03/01/2010

More and more of the news I’m reading about the economy is positive for the first time in a while. Non-profits are slowly but surely beginning to hire staff again. We are also seeing…

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