Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two weeks.
I know I have.
Yoav is not on a only a first-rate list manager and broker, he is also the creator of this blog and the developer behind Negev Direct Marketing’s innovative and much-copied website.
Yoav, his wife Tali and their daughter Karen have been in Brazil attending the wedding of Tali’s brother.
They are flying back to Israel even as I write this post.
I’m certainly glad to have him back. It’s difficult running a business without creative, motivated, engaged employees like Yoav.
I hope you have people as good as Yoav on your staff.
David