What’s a good way to get your target audience’s attention?
How about tossing a rock at them?
A little strange perhaps, but maybe it’s not such a bad idea. Famed copywriter Ivan Levison used a similar technique in one of his direct mail packages. But instead of throwing the rock, he put it inside the envelope! As he tells it:
A while ago, I wrote a “get-an-appointment” letter for a graphic designer I used to work with. The letter was sent to tech companies in Sunnyvale where he had his home studio. A small rock was stuffed into the envelope along with the letter. At the top of the letter, I put the headline:
“Profit-building art direction and design are just a stone’s
throw away.”
The letters got opened and the designer received literally dozens of appointments.
Except from, The Levison Letter, Volume 23, Number 1
Pretty good idea. What are you using as your “stone”?
Oren, Guest blogger