Five versions of the truth.
Same incident, same day, same time.
Five headlines, five different realities.
Does this apply to direct marketing? Yes!
Think about your outer envelope or subject line carefully.
Are you sending the message you intend to send?
London Times
Israeli & Palestinian Die In First Breaches of Gaza Ceasefire
New Tork Times
Israelis & Militants Clash Near Gaza
Wall Street Journal
Bombing Kills Israeli Soldier Along Gaza Border
Jerusalem Post
IDF Soldier Killed by Powerful Roadside Bomb on Gaza Border
Los Angeles Times
Palestinian Militants Kill Israeli Soldier in Cross Border Attack
David