Internet More Popular than Radio in Israel
If you are fundraising to Israeli’s and you are considering a radio spot vs. an email blast or a traditonal newspaper ad you need to read this… “(IsraelNN.com) The number of Israelis who surf…
Read moreAEPi at IDC
Let the binge drinking begin! Ahem, I mean, let the brotherly fraternizing begin! AEPi is new in town (in Israel that is) and IDC will be the home to the latest chapter of the…
Read moreMidot, Ranking Israel’s Non-Profits
Midot (translates to English as “sizes”) is a new Israeli organization that’s similar to Charity Navigator in that it ranks non-profits based on a number of factors. Â Masorti gets an overall A- in one…
Read moreIt’s the Little Things
Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…
Read moreThe Truth…Still Out There
We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel. The NYT at least gets the basics of…
Read moreThe Truth…It’s Out There
Five versions of the truth. Same incident, same day, same time. Five headlines, five different realities. Does this apply to direct marketing? Yes! Think about your outer envelope or subject line carefully. Are you…
Read moreGoogle Online Ads Take Off in Israel!
Google Israel had a sales turnover of $100 million in 2008, half from ads targeting the domestic market. Israeli advertisers spent $50 million on search-based advertising targeting the domestic market in Google Israel in…
Read moreNefesh B’Nefesh Receives Substantial Donation
From:The eJewish Philanthropy blog by Dan Brown “Nefesh B’Nefesh has announced the receipt of a major gift to support the organization’s work in bringing Jews from the West to live in Israel. The donor…
Read moreWorking Under Pressure
Working under pressure, whether it’s a quick deadline, a cash crunch or a problematic vendor is always a challenge. For three weeks, starting in late December and ending earlier this week, Beersheva was under daily…
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