Challenge (don’t underestimate) your Donors
When was the last time you issued a challenge to your donors? Not a challenge in a adversarial way, but in a friendly “we respect you and want your input” way. For example what…
Read moreTake Responsibility
Tough times for your organization? No doubt. One thing you can do is take reponsibility. Japan Air Lines CEO Haruka Nishimatsu, pictured above, gives us a great example of personal reponsibilty. View this video…
Read more5 Easy Pieces
Thanks to Denny Hatch for his recent post from “Marty Edelston’s Idea Factory: Everyone must be part of the quest for revenue.” In my opinion, these management techniques apply equally, if not more, to…
Read moreCoping With a Down Economy
Does Wall Street have you cringing at the latest mega company closing and government bailout plans? Worried that your non-profit will suffer as a result of the down economy? Are you a planner that…
Read moreAre You Addicted?
I just got back from two and half weeks of vacationing in Brazil and had an amazing time. I think I checked my email a total of two times the entire two and a…
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to “steal smartâ€. And Denny was right. People in direct marketing are always checking out the…
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the competition and forget about you.” Denny Hatch – Target Marketing Group, Business Common Sense enewsletter…
Read moreAn Old Saying in Texas
Mistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes a mistake is to deflect the blame onto someone else or to get defensive towards…
Read moreSocial Networking for Non-Profits
“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…
Read moreLeo Burnett Quotes
Leo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative approach to advertising. Here is a collection of some of his more well know quotes…
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