“The United Way of King County recently launched its Give 10/Tell 10 campaign, which asks for $10 contributions to help struggling families hit by the recession avoid falling into homelessness. After making a gift on the site, donors have the option to pass on a message emailed to 10 friends, encouraging them give, too. The charity is also using Twitter and Facebook to network, post links and share facts, such as “$25 = a week of food for a homeless person in Washington.”
“We really wanted to do something different to get the word out to people that the needs are so great right now and provide a low barrier way for them to get involved,” said United Way spokesman Jared Erlandson. “The thought was what if we could get people to tweet not just about what they are doing tonight, but about how they just helped someone stay in their home for the holidays then we could really have an effective vehicle to get our message out.”