The data is in. We’ve seen it first-hand. Starting on October 8th, Jewish donors decided enough is enough and we started giving (even more) to Israeli causes.
A new donor term has been coined: “October 8th Jews”. These are Jewish donors who may have been active before October 7th, but afterwards they knew they had to act to help Israel and the Jewish people. They woke up so to speak and gave like never before, helping Israel in its fight for its existence
eJP spotted this trend as well and writes:
Study finds 37% of Jewish groups got new donors post-Oct. 7; will they hold onto them?
“We found that about 37% of organizations saw new donors since Oct. 7. So it was an opportunity for donor acquisition for organizations large and small. The challenge is that many of these organizations are not equipped to cultivate and steward donors at the level for which they received gifts.”
“Also perhaps expectedly, the early months of the war saw an increase in donations to organizations with a focus on Israel, the report found. Among Israel-focused groups, 57% reported an increase in support to their annual fund, compared to 19% of non-Israel-focused organizations that saw a rise in donations. Most non-Israel-focused groups — 52% — reported no change in their support.”
“I would imagine that of the new donors, at least half of them are going to be one-time donors, and I think that’s pretty standard with crisis giving… I think that that will be the case for many. But there will be some that will be retained,” London said.”
Full eJP article here: Study finds 37% of Jewish groups got new donors post-Oct. 7; will they hold onto them? – eJewishPhilanthropy