Inspirational “Quote” of the Day
“There is no shortage of … people, who wake up each morning and make the conscious choice to continue to be Jewish in a world that seems more and more hostile to our very…
Read moreMarketing “Quote”
“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick.” – Derek Sivers, Founder of CD Baby and…
Read moreWhat’s So New About “All New”?
David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreFundrasing “Quote”
“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…
Read moreFundraising “Quote”
“For prospecting, e-mail is not a substitute for a well conceived direct mail program. E-mail open rates are declining. If truth be told, direct mail may actually cost less than e-mail, and generate a…
Read moreFundraising “Quote”
“This is not a time to cut back, because if you cut back on building the visibility about the issues that you deal with and about your organization … you’re not putting a face…
Read moreFundraising “Quote”
“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…
Read moreBlog “Quotes” – On Goals
By Seth Godin from Seth’s Blog “It’s not stupid to have a stated goal of starting several ventures that will fail, or asking three stupid questions a week, or posting a blog post that…
Read more“We Serve Customers Not the Economy”
Ok, so maybe it’s easier to offer business advice when you’re a billionaire… at least if you’re a billionaire who’s name is not Bernie Madoff!! Mr. Eitan Werthheimer, Chairman of Israel’s Iscar company offers…
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