Amazing Banner Ad Marketing by Massa
What parent wants their kid to be sleeping around on their couch and watching TV all year long?! This amazing banner ad by Massa brings together three main points in a very limited space:…
Read moreAnother Take on Efficiency
Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…
Read moreDon’t Cut Your Donor Aquisition Budget. It Isn’t The Smart Thing To Do.
As you may know already, I’m a big fan of Jeff Brooks and his Donor Power Blog. Many thanks Jeff for his link to my post, “Fundraise Like it Was 2007!” I’m glad to…
Read moreSecular vs. Religious
Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…
Read moreSeriously, Is Anyone Raising Money Online?
“…it’s less about what’s raised online, but the ROI is more driven by how online marketing can enhance an existing direct response, events and major gift program through coordination and integration.” Vinay Bhagat Chairman,…
Read moreUsing Storytelling to Engage and Motivate
Fundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…
Read moreGiving Donors Choices
It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreWhat Does Philanthropy Mean to You?
What is the definition of philanthropy? This fun and heart warming video explores the notion of the concept of philanthropy through the eyes of givers and the average person on the street. “Co-produced by…
Read moreWhat Does Your Charity Rating Say About You?
I really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…
Read moreRE: Why Email Subject Lines Are Important
I used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…
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