October 8th Jews
The data is in. We’ve seen it first-hand. Starting on October 8th, Jewish donors decided enough is enough and we started giving (even more) to Israeli causes. A new donor term has been coined:…
Read moreA Common Misunderstanding in Jewish Nonprofit Fundraising
There’s is a misunderstanding in the #Jewish #nonprofit #fundraising world. We usually see this with smaller orgs. and or orgs. that don’t do a lot of direct mail fundraising. These are the orgs. that want to run 1…
Read moreUSPS Direct Mail Ad-On Options
Enhance Your Business Marketing Mail Ways to Create Actionable Mail Share Mail® Share Mail uses direct mail to create social networking style word-of-mouth recommendations. Use Intelligent Mail® barcodes (IMb®) technology to collect postage Offer Picture…
Read moreDirect Mail Costs and Concerns
Mailers had 2 postage increases in 2021 and more on the horizon. What are some good ways for them to keep costs under control from your POV? Morgan DiGiorgio : Well, I think it’s all…
Read moreWord Counts
“According to statistics from the Who’s Mailing What!’ database, the word count in #directmail they’ve tracked has declined by 62%. Yes — you read that correctly.” “Why is this happening? Some of the trend can be…
Read moreGuest Post: 99% failure in direct mail fundraising?
When I first realized that being a fundraiser meant doing a lot more than writing fundraising copy, I started paying close attention to response data. One day, I thought I’d uncovered a major…
Read moreDirect Mail in the Time of Corona is Working Well
I've been hearing from consultants we work with in the industry & from Jewish non-profits themselves that direct mail in the time of Corona is working well. In fact, better than usual since most…
Read moreThe Secret Sauce Behind Direct Mail’s Resurgence (Re-Post)
As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…
Read moreGetting Ready for your Pesach 2019 Direct Mail Campaign Yet?
If not, you should be. Many Jewish organizations are well through the process of planning, clearing & even ordering lists for their 2019 Pesach direct mail campaigns. Don’t wait until the last minute! Negev…
Read moreDirect Mail & Millennials
The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…
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