USPS Direct Mail Ad-On Options 03/07/2022 "Need to Know" for Jewish non-profits, Fundraising Strategy, Postage
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Enhance Your Business Marketing Mail

Ways to Create Actionable Mail

Share Mail®

Share Mail uses direct mail to create social networking style word-of-mouth recommendations.

  • Use Intelligent Mail® barcodes (IMb®) technology to collect postage
  • Offer Picture Permit Indicia free of charge
  • Allow pre-payment of some or all of “share” postage

Picture Permit Imprint Indicia

  • Incorporate your logo, brand images, or trademarks into the required permit indicia
  • Raise brand awareness and boost mailpiece visibility
  • Make good use of prime indicia area “real estate”

Customized MarketMail® (CMM®)

  • Stand out from other mail with unique sizes, shapes, and thicknesses
  • Include die-cuts, voids, or holes
  • Track campaign responses with coupons, reply cards, and barcoded swipe cards

Reply Mail

  • Deliver your message with a postage-paid response
  • Make your call to action clear
  • Include a reply envelope or postcard

Repositionable Notes

  • Attach a message to the outside of the envelope
  • Make your mail piece more actionable and grab attention quickly
  • Call attention to your product, service, phone number, website, or reply method