Source:Â ted.com “It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious…
Read more“Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.” Video Source: YouTube.com
Read moreInc.com recently published an article with some insightful and ready to use marketing tips by a few of today’s business leaders. Paul Pruett saw a business opportunity when he returned from Europe and couldn’t find any of the air…
Read moreIan Anderson, founder of the famed Jethro Tull is one of the few musicians I know that has been actively touring the world for more than 40 years. He’s just one of those guys…
Read more“Israel is third in the world in relative growth rate after India, Hong Kong; Meryll Lynch defines millionaire as someone with at least $1 million liquid assets.” Reports Haaretz.com “While the global financial crisis…
Read more“Eli Broad is Los Angeles’ biggest philanthropist, who has given away over $2 billion, but he and his wife Edythe pledged on June 16 to do even better in the future by distributing 75…
Read moreIt sounds like a headline from the Onion, but it’s not. You can read the full story in Ha’aretz Online. This new high-tech Potato Battery was developed at Hebrew University, and Negev Direct is…
Read moreSource: Cartype.com via Carlos Segura This more of an ad campaign than a direct marketing campaign, but it’s original and it created a lot of social media interactions so I thought I would re-post this for…
Read moreMay 10, 2010: an important day for Israel’s economic future as we are admitted as a member of the OECD. For the full details, check out PM Netanyahu’s remarks. David
Read more“Jonathan Levav is an Associate Professor of Business at Columbia Business School. He has authored numerous articles published in trade journals, focusing on consumer culture and market research. His areas of expertise lie in:…
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