Mini box campaign | Cartype 05/24/2010 Business Strategy, Fun, marketing campaigns of interest
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Source: via Carlos Segura

This more of an ad campaign than a direct marketing campaign, but it’s original and it created a lot of social media interactions so I thought I would re-post this for our readers.

Mini box campaign | Cartype

“The life-size Mini boxes among the refuse is the creation of a campaign by Ubachs Wisbrun JWT of Amsterdam showcasing how Mini falls into the category of affordable presents.”
“The Mini package was a real eye-cathcher, with the public immediately embracing it, and as everyone took countless pictures and videos, it created a YouTube sensation, with over 107,661 views in just the first six days.”

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