Business Strategy

Category

“Jewish Business Ethics: Proper Marketing and Selling”

yoav@negevdirect.com 04/24/2013

Source: https://www.thejewishweek.com/ Author: Rabbi Shmuly Yanklowitz “There is a famous business concept called caveat emptor (buyer beware). In secular society, as long as a seller does not blatantly lie or actively conceal a defect,…

Read more


Apple to Open R&D Center In Israel

yoav@negevdirect.com 12/14/2011

More good news for Israel Hi-Tech as Apple Computers announces it will open up its first development center outside of its California headquarters. Check out the full story in Globes. David

Read more

Thank You

yoav@negevdirect.com 06/20/2011

There are hundreds of thousands of blogs out there today, but you’ve taken the time to read this one – and for that I thank you! I know a bunch of you just signed…

Read more

Helping AMIT Help Israel

yoav@negevdirect.com 06/02/2011

This summer, Vivint, one of the largest home automation companies in North America, is giving away more than one million dollars to charities through its GiveBack Project. We LOVE Vivint for it’s innovative approach…

Read more

Free List Industry White Paper

yoav@negevdirect.com 05/25/2011

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded.  NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…

Read more




Stop the Press! Forward Names Surman Associate Publisher

yoav@negevdirect.com 12/02/2010

The Forward, America’s most influential Jewish weekly newspaper and website, has appointed Barry S. Surman associate publisher. In his position, Surman will be responsible for growing both the print and digital revenues of the Forward…

Read more