Blog

Complex Solutions to Simple Problems

yoav@negevdirect.com 01/24/2008

How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…

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Successful Email Campaigns

yoav@negevdirect.com 01/22/2008

Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind...

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Buy High, Sell Low

yoav@negevdirect.com 01/22/2008

It’s not what you should do, but if you are like most people, it probably is what you will...

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