Blog

Creating Authentic Connections

yoav@negevdirect.com 02/19/2008

Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…

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Surround Your Market

yoav@negevdirect.com 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or...

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Is Direct Mail Dead?

yoav@negevdirect.com 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin...

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Money Trail

yoav@negevdirect.com 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative...

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