Blog

“Small” Donors

yoav@negevdirect.com 02/25/2008

Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…

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Creating Authentic Connections

yoav@negevdirect.com 02/19/2008

Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done...

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Surround Your Market

yoav@negevdirect.com 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or...

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Is Direct Mail Dead?

yoav@negevdirect.com 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin...

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Money Trail

yoav@negevdirect.com 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative...

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