Direct Mail Tip of the Day
Direct mail is a long term proposition. The clients who expect to make money or even break even the first, second or third mailing aren’t in touch with the D.M. reality. Direct mail is…
Read moreDirect Mail Tip of the Day
This tip is very, very simple and yet very often overlooked by most Jewish organizations! If someone takes the...
Read moreDirect Mail Fun Fact
On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His...
Read more“Amazing” new study!
Don’t you just love those studies that state the obvious? I know I get a good laugh anytime I...
Read moreGreat Quotes
Here are a couple Quotes regarding direct marketing that I really enjoyed reading. I found them on Denny Hatch’s...
Read moreHow Facebook Lost my Online Donation
I just tried to give some money to the “Friends of the IDF” cause on Facebook. Bad Idea. I...
Read moreMobile Giving the Next (Big) Small Thing?
Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from...
Read moreTechnophile or Technophobe?
“…if your are an organization professional, give this test to each and every staff member and consultant responsible for...
Read moreDirect Mail Tip of the Day – 6.10.08
Can non-profits learn from companies who do business for profit? Melissa Busch, associate senior editor, for FundRaising Success writes...
Read moreSpeedy (and Cheap) Delivery
Wired Magazine compliments the U.S. Postal System… “It’s fun to complain about the mail, but look: You can send...
Read more