The fact is, “snail mail” is now a novelty for younger generations, a novelty they enjoy.
Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So when they finally receive something physical in the mail, it is much more likely to catch their eye.
In fact, 92% of millennials say they are more influenced by direct mail than any other form of marketing. Couple that with the fact that 81% of all consumers say they read or at least scan direct mail, and you may want to reconsider any beliefs that inbound marketing is the only way to go.
– Via Boingnet