Direct Mail Package

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Direct Mail & Millennials

Yoav Kaufman 10/24/2017

The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…

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Top 5 Reasons to Use Direct Mail

Yoav Kaufman 08/10/2017

Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…

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Standing Out In A Crowd

Yoav Kaufman 04/02/2009

The 46th International Conference on Fundraising was held last week in New Orleans. Here’s what they reported: Less than half of charities raised more money in 2008 than in 2007. Even more significantly, fundraising gains…

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Direct Mail “Quotes”

Yoav Kaufman 11/25/2008

Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…

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