Direct Mail Package


The Secret Sauce Behind Direct Mail’s Resurgence (Re-Post) 05/06/2019

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…

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Direct Mail & Millennials 10/24/2017

The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…

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Top 5 Reasons to Use Direct Mail 08/10/2017

Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…

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Standing Out In A Crowd 04/02/2009

The 46th International Conference on Fundraising was held last week in New Orleans. Here’s what they reported: Less than half of charities raised more money in 2008 than in 2007. Even more significantly, fundraising gains…

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Direct Mail “Quotes” 11/25/2008

Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…

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