Negev Direct Makes Nextmark’s Top 50!
Negev Direct has broken into the top 50 list managers for data card quality. In the category of “Top List Mangers For Data Card Quality (100 – 249 Titles)”, Negev Direct ranked #23 with…
Read moreDirect Mail Tip of the Day
Direct mail is a long term proposition. The clients who expect to make money or even break even the first, second or third mailing aren’t in touch with the D.M. reality. Direct mail is…
Read moreDirect Mail Tip of the Day
This tip is very, very simple and yet very often overlooked by most Jewish organizations! If someone takes the time and effort to donate to your organization either online, by telephone or by mail,…
Read moreDirect Mail Fun Fact
On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…
Read more“Amazing” new study!
Don’t you just love those studies that state the obvious? I know I get a good laugh anytime I hear scientists proudly proclaim such well known truths like “smoking is dangerous to your health”…
Read moreGreat Quotes
Here are a couple Quotes regarding direct marketing that I really enjoyed reading. I found them on Denny Hatch’s “Business Common Sense” eNewsletter. I hope you will not only like them, but also be…
Read moreHow Facebook Lost my Online Donation
I just tried to give some money to the “Friends of the IDF” cause on Facebook. Bad Idea. I actually wound up donating my hard earned money not on Facebook, but to World Jewish…
Read moreMobile Giving the Next (Big) Small Thing?
Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the…
Read moreTechnophile or Technophobe?
“…if your are an organization professional, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. If you are a lay leader, give the test to…
Read moreDirect Mail Tip of the Day – 6.10.08
Can non-profits learn from companies who do business for profit? Melissa Busch, associate senior editor, for FundRaising Success writes the following on the Fundraising Succcess online Magazine “Behaving like a business can have some…
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