There are many ways to “green” your mail efforts.
Check out these tips adapted from the United States Postal Service website and visit https://mail1.studentlist.com/175502/488383for more information.
- Limit duplication and waste by updating and improving your mailing list on a regular basis
Precisely target customers to avoid mailing irrelevant offers - Allow customers to opt-out of mailings
- Create mailing pieces from recycled materials
- Source paper from forests managed with practices certified by organizations such as the Sustainable Forest Initiative (https://mail1.studentlist.com/175513/488383) and the Forest Stewardship Council (https://www.fsc.org/)
- Make your mailing pieces recyclable – print with water-based ink, on uncoated stock and use both sides of the paper to save resources
- Encourage customers to recycle your mail piece after reading it
From: ASL January Newsletter
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