I love this brilliant quote from a post Katay at Kataya’s Non-Profit Marketing Blog calls “The Best Kept Fundraising Secret in The World.” It’s all about why donors would stop giving and I’d like to share it with our readers as well.
Just remember: You can’t control the economy, but you can control how the relationships you have with your current set of donors! Here’s an excerpt:
“Over and over, research tells us the same thing about why people stop giving. And it’s got nothing to do with the Dow Jones.
PEOPLE STOP GIVING BECAUSE THEY ARE FED UP BY HOW THEY WERE TREATED BY THE CHARITIES THEY SUPPORT. Running out of money is far down the list of reasons people stop giving.
Look, it’s reasonable to expect this won’t be a banner year for giving. People are hurting financially. But worrying about their wallets is not going to do you much good. You can’t control the economy.
You CAN control how you treat your donors.
And the best kept secret to fundraising success is: be nice to your donors. Lavish them with love, thanks and special treatment. Because most charities do not. You can stand out and save your donors if you get better at this. And trust me, it’s a lot easier to keep a donor than find a new one. So get better at building relationships with the people who support you.”
You can read the full post by Katya here.
Yoav