I really liked the use of these two images by AJWS on their website.
These images say two very important things donors really want to know before they donate:
1. Most of my donation will go to programs and not to admin or fund raising. Â Donating to pay someones salary is always a BIG turnoff, whereas feeding the hungry is not!
2. Charity Navigator thought highly enough of this org. to give them their highest rating, so essentially, I too can trust the inner workings of this organization as well.
Both are smart moves on the part of AJWS and two things you should highly consider adding to your non-profit website.
Yoav