If you live in Israel like I do, you can’t help but notice that local elections are being held today all around our fine country.
Here are some hints that I casually observed while walking around my town today that would let anyone know today is election day:
1. There are the campaign posters at every corner… posters not only of the candidates themselves but often of other obscure politicians endorsing the candidates up for election.
2. There are the cars, like my friendly neighbors, who have taped posters on every conceivable location on their car, to show everyone who they support.
3. Theirs the articles on the Israeli news sites about some of the bigger elections going on today, like that for the mayor of Jerusalem.
And then there is that one uniquely Israeli, and highly questionable marketing scheme that has got my attention just for it’s poor taste:
4. The really, really annoying cars that are driving around town blasting techno music and shouting the names of their candidates names and political party over a loud speaker!!
Come on now people!! What candidate in his or her right mind would want to pin their professional political reputation on such a tacky marketing campaign gimmick that appeals in my mind to the 14-18 year old rave crowd?!
And it’s not just the lesser known candidates that have resorted to this scheme, it’s all of them!!
I don’t think that you would ever have seen an “Obamamobile” driving down your street spewing out way too loud techno music while screaming “Obama, Obama!” to random people … it’s just something a classy candidate would never agree to… and if his did happen my guess is that you would think twice about voting for any candidate that employed this tactic.
Am I the only one who thinks that this “Technopaigning” has got to go?! Would you vote or not vote for the mayor of your city because they used a way too cheesy marketing tactic?
Yoav