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The Negev is Blooming… in Hi-Tech

Yoav Kaufman 07/11/2016

Negev Direct Marketing is located in the heart of the Negev Region of Israel… in Beersheva. We’ve been headquartered here for over 12 years now and in just the last 12 years our city…

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ABOVE AND BEYOND: The Birth of the Israeli Air Force

Yoav Kaufman 08/20/2013

“The Machal forces were the Diaspora’s most important contribution to the survival of the State of Israel.” – David Ben-Gurion Sample Reel for ‘Above and Beyond: The Birth of the Israeli Air Force’ –…

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NIS 500 million plan to develop Negev

Yoav Kaufman 07/15/2013

This is another big step ahead for the Negev! Beersheva has really changed for the better even in just the 8 or so years I’ve been here. The brand new Science Museum just opened…

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Goings On About Town

Yoav Kaufman 01/05/2011

If it works as a column for The New Yorker, it can work for Negev Direct and Beersheva. So here’s something that happened today, both in and near Beersheva. Ben Gurion University is located…

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Israel News: Tragedy in Romania

Yoav Kaufman 07/27/2010

Photo by: IDF Spokesperson Six IDF soldiers are confirmed as dead today after a tragic training mission helicopter crash in a mountainous region of Romania. From todays JPost.com: Early Tuesday, the IDF released the…

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2 Sides of the Coin

Yoav Kaufman 04/18/2010

It’s just past 8:00 PM local time and sirens just wailed to signal the start of Memorial Day, honoring Israel’s 22,000+ fallen soldiers and victims of terror.  Some of the latter were close friends…

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