The Good, the Bad and the Ugly of Social MediaA post from Maureen Carruthers of Low Hanging Fruit Media lays out the highs and lows of Web 2.0. The money quote from her post
“Playing it safe in social media is a waste of time. There are too many voices and they are shouting too loudly. The only way to make the investment worth the effort is to figure out which tools, techniques and messages resonate best with your people. Which means making guesses about what will work and seeing what happens. If you are doing it right, some of your ideas will fail. That has to be OK. As Clint Eastwood would say, “If you want a guarantee, buy a toaster.â€
Source: March Nonprofit Blog Carnival hosted by Kataya’s Non-Profit Marketing BlogÂ