Is Fundraising a Priority?

yoav@negevdirect.com 04/01/2008 "Need to Know" for Jewish non-profits
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Does your non-profit view fundraising as one of it’s primary missions? If not, it could be time to change your priorities.

This just in from Jeff Brooks on the Donor Power Blog…

â€How is it that fundraising is a bothersome distraction from the ‘real’ work of so many nonprofits?

If these (non-profit) leaders paid attention, they’d see fundraising in a different way. They’d realize that what (fundraising) does for donors, for causes and for society are astounding.

(Non-profit leaders) might come to understand that fundraising is so great, so important, that it matters as much as their primary mission.â€

Yoav Kaufman

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