Here are a couple Quotes regarding direct marketing that I really enjoyed reading. I found them on Denny Hatch’s “Business Common Sense” eNewsletter.
I hope you will not only like them, but also be able to learn from them, as I know I have.
“To be a successful direct marketer, you must be a conceptual thinker. Like method acting, you have to get inside the head of your prospect and BECOME the prospect. Think how your prospect thinks … Feel what your prospect feels.â€â€”Lew Smith
“You must think through the entire sales process. Nothing can be taken for granted at any stage of the relationship, from the clicking onto the Web site or the opening of the envelope to the act of giving the credit card number or putting a check in the mail all the way through to the 10th renewal and beyond.†    —Bob Hacker
Yoav