This is a post from my new blog https://negevwriting.blogspot.com/ that I thought would be particularly relevant for the Jewish Donor Blog audience. Enjoy!
Ever pick up a product you’ve never heard of, read the label, and known immediately that you HAVE to buy it? Usually it’s the 
packaging and design that seal the deal. It just looks too good not to have.
packaging and design that seal the deal. It just looks too good not to have.But occasionaly the text alone is so compelling, you’re actually happy to part with your last dollar to try it! You don’t know the brand, it’s really expensive, and frankly, you don’t even like granola. But you buy it anyways.
This is the first in a series of posts about these types of goods and services.
Our first case study is dorset cereals. Here’s what I found on the side of their berries and cherries cereal box:
We believe that life really is too short to settle for second best and that simple, honest pleasures are often the most rewarding…
Visit https://negevwriting.blogspot.com/ to read the rest of the post. Are you using YOUR marketing writing effectively?
Oren