New Fundraising Tool: Direct Mail ROI Calculator
For better results on your next mailing, tune in to what the numbers from your last mailing are telling you. by Aryeh Zev Narrow Guest blogger Aryeh Zev Narrow (Spring Valley, NY) helps non-profits make more…
Read moreDenny Hatch’s 10 Ironclad Rules of Direct Marketing
Source: https://www.targetmarketingmag.com Link to full article: www.targetmarketingmag.com/article/only-fools-ignore-rules-it-imperative-know-rules-you-break/ Written and compiled by: Denny Hatch A sampling of 10 basic marketing rules: 1. “Always make it easy to order.” ”Elsworth Howell 2. Always ask for an…
Read moreFeatured Article: “Direct marketers should not lose sight of what’s important in the rush to the new”
I just read this article by Russell Parsons called “Direct marketers should not lose sight of what’s important in the rush to the new” and it really hit home with me. I see so…
Read moreUsing Humorous and Edgy Copy on Your Website. Yes, No or Maybe?
We’re making some changes to the copy on our website, negevdirect.com. Mostly for SEO purposes. I’m going to add a sentence or two on each list type page to explain what sort of lists…
Read morefeatured petition: Effectively address the crackdown on civil society and serious setbacks in religious freedom conditions in Russia.
A petition to the Obama Administration: “We write as an informal group of organizations and individuals who are scholars, religious leaders, human rights advocates and practitioners to recommend specific U.S. government actions to more…
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