Denny Hatch’s 10 Ironclad Rules of Direct Marketing

yoav@negevdirect.com 10/16/2013 Uncategorized
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Source: https://www.targetmarketingmag.com

Link to full article: www.targetmarketingmag.com/article/only-fools-ignore-rules-it-imperative-know-rules-you-break/

Written and compiled by: Denny Hatch

A sampling of 10 basic marketing rules:

1. “Always make it easy to order.” ”Elsworth Howell

2. Always ask for an order.

3. Always make an offer.

4. “The right offer should be so attractive, only a lunatic would say no.”Claude Hopkins

5. “If you want to dramatically increase your response, dramatically improve your offer.” ”Axel Andersson

6. “The wickedest of all sins is to run an advertisement without a headline.” ”David Ogilvy

7. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your advertising dollar.” ”David Ogilvy

8. “Your best lede is usually to be found somewhere on the second page of your first draft.” ”Pat Friesen

9. “Short words. Short sentences. Short paragraphs.” ”Andrew J. Byrne

10. “Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them.” Claude Hopkins

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