The Power of the Brand

Yoav Kaufman 05/16/2011

Facebook is tremendously popular in Israel. Check out the statistics  here. Almost half of the county uses Facebook. And if you want further proof of popularity, here it is: Ha’aaretz reports that Lior and Vardit…

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The Tikva התקווה

Yoav Kaufman 05/09/2011

Tonight is the start of Yom Haatzmaut in Israel where we will be celebrating Israel’s 63 birthday! Please take a minute to enjoy this video version of Hatikva brought to you by Israel’s Public…

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Meanwhile, In Beersheva…

Yoav Kaufman 05/05/2011

  Ben-Gurion University researcher Alberto Bilenca, Ph.D., has been awarded a prestigious grant from the Bill & Melinda Gates Foundation.  Dr. Bilenca has developed a fast, low-cost device to accurately diagnose malaria in the field without having to draw…

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Negev Direct Marketing – 20 Years of Excellence

Yoav Kaufman 03/28/2011

This year is Negev Direct’s 20th year in business! That’s 20 years of providing excellent service for our clients direct mail, email and telemarketing campaigns. As part of our celebration, we created a new version…

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Israel First to Set Up Field Hospital In Japan

Yoav Kaufman 03/21/2011

  This is a photograph of   Minami-sanriko, a fishing village in Northern Japan. Or what’s left of it. It’s now the site of the first foreign field hospital set up to aid the survivors of…

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Shavua Tov From Israel!

Yoav Kaufman 02/27/2011

Amidst all the chaos going on around us now in the rest of the Middle East, Israel continues to stand strong!  Shavua tov.

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This Week on Twitter

Yoav Kaufman 02/25/2011

jakeberkman Jacob Berkman Goodbye Jerusalem_Post Jerusalem Post News Grad rockets fall on Beersheba neighborhood: Katyushas cause extensive damage, are first Grad launch since Cast … kinbot Kinneret Bot Hooray! The Kinneret rose 10cm to -213.5m, 50cm below the…

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