Authenticity
Passover is quickly approaching.  And with it, the Jewish Direct Mail Season. You know what that means: Fundraising letters coming soon to a mailbox near you! But we’re often so busy making sure our direct…
Read moreThe “old maxim” and the “new maxim”
Love this nifty chart from Alexander Kjerulf’s website:Chief Happiness Officer Tired old maxim New maxim Failure is not an option Failure happens – deal with it The customer is always right Happy employees means…
Read moreIt’s the Little Things
Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…
Read moreWorking Under Pressure
Working under pressure, whether it’s a quick deadline, a cash crunch or a problematic vendor is always a challenge. For three weeks, starting in late December and ending earlier this week, Beersheva was under daily…
Read more“Free is More Complicated Than You Think”
Click To Play How many page views would you need to support a business or blog with ad revenue? If you skip the first five to ten minutes about publishing and have the patience…
Read moreBranson on Business: It doesnt cost anything to listen
Customers and donors can be your best asset for new ideas and how you can improve upon exsisting ideas. Best of all listening is free!! Yoav
Read more“Charitable Giving Offers Likability In Your Marketing Strategy”
Randy Vaughn, December 11th, 2008 – 07:00 AM, American Express OPEN Forum Blog During the holidays, we are bombarded by dozens of pleas for charitable giving. Especially during a down economy, nonprofits and charitable…
Read moreSeth Godin on social networking and small business
Is social networking worthwhile for small businesses and non-profits? Yes and no. What is “worthwhile” networking vs. “superficial” networking? Seth Godin explains the difference between the two types of networking. Yoav
Read moreTake Responsibility
Tough times for your organization? No doubt. One thing you can do is take reponsibility. Japan Air Lines CEO Haruka Nishimatsu, pictured above, gives us a great example of personal reponsibilty. View this video…
Read moreLessons from the longest and most expensive presidential campaign in U.S. history
Now that the 2008 presidential election is finally over, we can take a deep breath, step back and ask ourselves “what can non-profits learn from both candidates campaigns?” So here we go… I present…
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