Giving Donors Choices
It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreMarketing “Quote”
“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test...
Read moreWhat Does Philanthropy Mean to You?
What is the definition of philanthropy? This fun and heart warming video explores the notion of the concept of...
Read moreWhat Does Your Charity Rating Say About You?
I really liked the use of these two images by AJWS on their website. These images say two very...
Read moreMidot, Ranking Israel’s Non-Profits
Midot (translates to English as “sizes”) is a new Israeli organization that’s similar to Charity Navigator in that it...
Read moreE. Ike Eshaghian Foundation Gives $1.8 million to Technion
Re-post by Jacob Berkman from the blog “The Fundermentalist” “The E. Ike Eshaghian Foundation has given $1.8 million to...
Read moreRE: Why Email Subject Lines Are Important
I used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why...
Read moreWhat’s So New About “All New”?
David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on...
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective...
Read moreWebsite Checklist for Nonprofits
Nu? How’s your website?  It’s one of your most powerful marketing tools out there. How effectively is it working...
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