Fundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…
Read moreIt’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many...
Read more“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test...
Read moreWhat is the definition of philanthropy? This fun and heart warming video explores the notion of the concept of...
Read moreI really liked the use of these two images by AJWS on their website. These images say two very...
Read moreMidot (translates to English as “sizes”) is a new Israeli organization that’s similar to Charity Navigator in that it...
Read moreRe-post by Jacob Berkman from the blog “The Fundermentalist” “The E. Ike Eshaghian Foundation has given $1.8 million to...
Read moreI used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why...
Read moreDavid from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on...
Read moreMarketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective...
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