Complex Solutions to Simple Problems
How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…
Read moreSuccessful Email Campaigns
Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind there are many potential pitfalls to avoid. Seth Godin says: “It’s super easy to ignore…
Read moreBuy High, Sell Low
It’s not what you should do, but if you are like most people, it probably is what you will do. As I write this, stock markets around the world are crashing. Now that prices…
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