Why Non-Jewish Fundraisers Should Use Jewish Lists

yoav@negevdirect.com 02/26/2008

No, it’s not for the chicken soup and matzah-balls. Jews are the highest earning religious group in the United States, according to a research study released this week. An impressive 46 percent of Jewish…

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“Small” Donors

yoav@negevdirect.com 02/25/2008

Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…

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Creating Authentic Connections

yoav@negevdirect.com 02/19/2008

Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…

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Surround Your Market

yoav@negevdirect.com 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…

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Fundraising for the Long Term

yoav@negevdirect.com 02/05/2008

Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…

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Is Direct Mail Dead?

yoav@negevdirect.com 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…

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Money Trail

yoav@negevdirect.com 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative minds at the Jewish Federation of Silicon Valley for producing this fun cartoonabout where your…

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