Fundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…
Read moreIt’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read more“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…
Read moreWhat is the definition of philanthropy? This fun and heart warming video explores the notion of the concept of philanthropy through the eyes of givers and the average person on the street. “Co-produced by…
Read moreI really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…
Read moreMidot (translates to English as “sizes”) is a new Israeli organization that’s similar to Charity Navigator in that it ranks non-profits based on a number of factors. Â Masorti gets an overall A- in one…
Read moreRe-post by Jacob Berkman from the blog “The Fundermentalist” “The E. Ike Eshaghian Foundation has given $1.8 million to the American Technion Society to help kidney research at the Technion-Israel Institute of Technology in…
Read moreI used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…
Read moreDavid from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…
Read moreMarketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
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